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You Can Drive Engagement Every Day

I work with law firms every day, and one of the most common concerns I hear is that attorneys don't feel they have time to maintain an active presence on social media. And if managing your social media accounts took an hour each day, I would say those attorneys are completely right. They should be spending that hour helping clients instead of browsing Facebook.

The good news is that law firms today can drive engagement, and keep their firm top of mind with their target clients, with as little as 5 minutes every day. You'll find a more detailed recommendation for driving engagement each day on the Engagement 101 page of this website, but these suggestions should get you started.

Why should I care about driving engagement?

What comes to mind when people in your community hear your law firm's name? Do they know who you are? Do they have any negative or positive reactions?

For too many law firms, the answer is that people simply don't know who they are.

Why should you care if legal consumers in your area know who your firm is? After all, most consumers don't need an attorney very often, right?

While that's true, there are significant benefits to making sure that your law firm is known and trusted in your community - even by people who don't have an immediate legal need. 

Blog Optimization: Four Essential Practices

If you have read our recent white paper -The Futility of Chasing Silver Bullets: What Search Techniques Unlock Law Firm Website Success? (download here) - then you know that performing well for "long-tail" and informational search is critical for your online marketing success, and that one integral component of this approach is the frequent publication of fresh, relevant content.

Luckily for you, that's exactly what blogs are designed to address. So how do you maximize the value of your blog through smart optimization techniques? Whether you are an experienced blogger looking to revitalize your presence or are looking for a solid foundation of optimization principles upon which to base your new blog, the four practices below, if followed consistently, can deliver excellent results.

Tagging: separating the truth from the myth

You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog.

Tagging is similar to categorizing posts on your blog in that it allows readers to quickly find other posts you have written on the same topics. Think of tags as frequently-mentioned subtopics within a category. Even though tagging is really quite simple, there are many misconceptions out there.

Here are five statements about tagging. Can you tell the true from the false?

Q: How can you engage your readers? A: Write a Q&A Post

By Casey Hall, Esq., FindLaw Blog Writer

You probably know at least a dozen questions most of your clients have on their minds when they come to you for help. These are the questions you are prepared to answer even before they are asked. These are also the questions that can easily be turned into very effective "question and answer" blog posts.

A question and answer post is exactly what it sounds like: you pose a commonly-asked question, then provide a general but well-considered answer. What could be simpler?

Writing for Engagement 101: The List Post

Previous articles and posts have discussed powerful ideas and practices aimed at helping you create the type of engaging content that will drive your blog's success. Now it's time to take a closer look at organizing information in a specific way that will deliver real value to your readers:

The list post.

Engagement and Conversion-Oriented Language

Your goal is to engage and convert as many readers as possible to actual clients, so one of the best approaches is an aggressive "call to action" or solicitation message in every post. Right?


Writing for Engagement 101: The Basics

In a previous article, we told you that "engagement is at the heart of social media." But what is engagement and how is it measured?

Moderating Reader Comments: Building a Community, One Post at a Time

A Training Article for FindLaw Clients by Michael Owen Hill, Team Lead - Social Media

Comments are a fundamental aspect of blogs. In essence, the ability of the reader to comment (and of the blogger to respond) is one of the primary factors that distinguish social content, like blogs, from more static content, like websites. Furthermore, readers who submit comments expect those comments to be published - and they expect the blogger to respond.

For this blogger training article, your Blog Services Team at FindLaw will be addressing the importance of moderating reader comments on your blog. If we've been clear, after you read this article you'll come to believe as we do - that engaging with your readers is an investment in the success of your blog, and therefore an investment in your practice.