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Training Tips

I'm just not that interesting ... and other excuses for not engaging

Over the past few years, social media has really taken off as a means of attracting new business. Consider this: 10 years ago, only 7% of the US population was using social media. Today, 76% of Americans are on social networks.

Given this trend, no law firm can afford not to have a social media presence. And yet, so many attorneys are still hesitant about posting to their Facebook, LinkedIn or Twitter accounts.

Today, let's look at three of the excuses lawyers often tell themselves, and why it's important to overcome them.

Excuse #1: Clients won't find me on social media anyway.

Last year, 20% of legal consumers who found their attorney online learned about that attorney on social media. That number continues to grow each year as more and more consumers turn to social networks for everything, including legal services.

Holiday Dos and Don'ts on Social Media

It's that time of year when law firms across the country are celebrating the holidays and showing appreciation to their staff and clients alike. It's also the time of year when many firms are evaluating how to make 2016 as successful as possible.

One thing is for sure: social media will continue to be a critical component of every attorney's marketing strategy in the coming year. And the holidays offer a great opportunity to build your firm's brand with posts that let consumers feel like they really know your law firm.

If you're going to be posting on social media this holiday season (and we strongly recommend that you do!), here are a few dos and don'ts to follow: